Adriana Guardiola-Juarbe is a designer and creative director specializing in visual imagery for people, businesses, spaces, and culture. With expertise spanning identity, digital, environmental graphics, exhibition, signage and wayfinding, 2D animation, UX/UI, and packaging, her work moves fluidly between disciplines. While often guided by project demands, she draws from personal experiences and curiosities, balancing experimentation with strategic thinking.

Her design approach is intentionally non-linear, adapting to each project’s unique challenges and collaborative dynamics. She views design as a dialogue—a thoughtful exchange of ideas that culminates in meaningful work.